A clean email list consists only of valid emails of subscribers who actually want to read your emails. You’d have a very high email bounce rate if you buy an email list. This happens if you’re trying to reach invalid email addresses (hard bounce) or full inboxes (soft bounce). When emails can’t be delivered to the recipient’s inbox, they bounce back. Here are a few of the email marketing KPIs impacted by a clean email list: Lower bounce rate Manage my email contacts with Sendinblue > The Benefits of Email List Cleaningīefore we get to how to clean up your email list, it’s important to know why you should make the effort in the first place.Ī clean list improves your overall email campaign performance. One solution could be cleaning your email contact list to remove contacts who are uninterested, irrelevant, or disengaged. So you’ve noticed that your email campaigns or newsletters aren’t getting the proper amount of engagement - or maybe they’re not reaching the inbox at all! The result is a clean email list that yields more effective interactions with contacts.Īre you in need of some email list cleaning? If you’re having trouble with email campaign engagement or deliverability, it could be just what the doctor ordered! Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences.
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